‘It Ends With Us,’ a Romance Based on a Best Seller, Soars at the Box Office

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Colleen Hoover’s book “It Ends With Us” has been a fixture on the best-seller list for years. And now, the movie adaptation has become a smash at the box office. The $25 million film from Sony Pictures is on track to earn an estimated $50 million in the United States and Canada, box office analysts say. Starring Blake Lively, the romance is based on Ms. Hoover’s most popular book — one that was initially released in 2016 but reappeared on the best-seller list in the midst of the pandemic in 2021 and has since spent some 140 weeks there. Buoyed by TikTok, the book, about a complicated love triangle with undertones of domestic violence, has sold 8 million copies and found fans worldwide. The low-budget film comes at a time when there has been little in the marketplace geared to women, in contrast with last summer when “Barbie” earned $1.4 billion worldwide and became the highest-grossing film of the year. Sony took advantage of this dearth in the marketplace with a potent social media campaign that featured Ms. Lively, guest appearances by her husband, Ryan Reynolds, and the help of her friend Taylor Swift, who contributed the song “My Tears Ricochet” to the film and the trailer. On Friday alone, the PG-13 rated film earned more than $24 million as audiences tuned in to see Ms. Lively play a florist with a challenging past who falls for a sexy, abusive neurosurgeon played by Justin Baldoni, who also directed the film. It took in another $13.7 million on Saturday and is projected to earn about $12 million on Sunday.