Boston Celtics' majority owner puts team up for sale weeks after NBA championship

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A "Believe in Boston" flag flies during the duck boat parade celebrating the Boston Celtics' 18th NBA championship. The 2024 National Basketball Association champions are up for sale. The Boston Celtics' ownership group announced Monday that it plans to sell the team, according to a statement posted to the Celtics' account on social media site X. The controlling family of the ownership group, Boston Basketball Partners LLC, said it intends to sell all of its shares in the team "for estate and family planning consideration." The sale of a majority stake is expected to be completed by the end of 2024 or early 2025, with the remainder of the sale closing in 2028, according to the statement. As sports franchise valuations soar, the Celtics could fetch a particularly high price. The team is among the most successful and most widely followed in U.S. professional sports, and won its NBA record 18th championship last month. This, plus the soaring cost of sports media rights, will likely lead to a valuation close to — if not more than — the record $4 billion price tag the NBA's Phoenix Suns received in 2023, sports consultants said Monday.