Netflix axes its cheapest ad-free plan in the UK and Canada, giving users deadlines to upgrade

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The demise of Netflix's lowest-priced ad-free plan continues in the UK and Canada. Basic users in those markets report receiving deadlines to upgrade or accept ads. Co-CEO Greg Peters said the price hikes are intended to help pay for a wider range of content. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement As with even the most bingeable series, all good things must come to an end. So it goes with the demise of Netflix's lowest-priced ad-free plan, as users of the Basic tier in the UK and Canada report receiving deadlines to upgrade to a higher-cost option or accept ads. A Canadian user posted a photo on Reddit Monday of their TV with the message: "Your Basic plan has been discontinued, but you can easily switch to a new one. Plans start at just $5.99 with upgraded features." This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .