CNN stands to make millions from the Trump-Biden debate, but its rivals could make even more

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Thursday's presidential debate will feature commercials for the very first time Struggling with ratings, CNN is banking on the event to draw in viewers and millions in revenue Rival networks can air the live broadcast and run their own ads, setting them up to outperform CNN Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Faced with lagging viewership, CNN is anticipating that Thursday's presidential debate will rake in huge sums. Yet other networks are allowed to air the live broadcast of the showdown, setting them up to outperform CNN at its own game. President Joe Biden and former President Donald Trump's uncharacteristically early face-off is notable for various reasons, namely the two commercial breaks that will splice up the 90-minute debate. Presidential debates have historically been ad-free, but CNN is offering two tiers of advertising this year, with the most robust package costing a minimum of $1.5 million, sources told Semafor. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .