I flew budget carrier Norse Atlantic Airways from Europe to New York. It's a great value if you follow strict bag rules.

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Norse Atlantic Airways began its budget flights between Europe and the US in early 2021. Historically, the strategy has failed, but I'm happy there's another low-cost transatlantic option. I think Norse offers a better value than mainline carriers if you follow its strict bag rules. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement In 2022, a new startup airline called Norse Atlantic Airways launched cheap flights between Europe and the US, operating Boeing 787 Dreamliners equipped only with economy and premium economy seats. I was initially skeptical about the historically unsuccessful business model. Icelandic carrier WOW Air ceased operations in 2019, and Norway's Norwegian Air Shuttle scrapped its transatlantic arm two years later. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .