NBC's decision to use an AI version of a 'very much alive' sportscaster during the Olympics is making people nervous
2024-06-27 20:06:33+00:00 - Scroll down for original article
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NBC will use an AI version of Al Michaels to cover the Paris Olympics this summer. Michaels was skeptical at first but agreed to the proposal once he heard his AI voice, reports say. The AI recaps will be available on Peacock and contain customized event highlights. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement The Summer Olympics in Paris will feature an element of artificial intelligence. NBC, the network carrying the Summer Olympics next month, is home to several sportscasting legends who grace American televisions every few years for the Olympic games. This year, NBC is creating an AI version of Al Michaels, one of those acclaimed reporters. "Frankly, it was astonishing. It was amazing," Michaels, 79, told Vanity Fair. "And it was a little bit frightening." This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .