Dolce & Gabbana Has New Dog Perfume. Veterinarians Turn Up Their Noses.

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A smooth voice intones over swelling violins as a parade of pampered pooches poses on high chairs, each more extravagantly groomed than the last. “I am delicate, authentic, charismatic, sensitive, enigmatic, rebel, fresh, irresistible, clean,” the voice says. “’Cause I’m not just a dog. I’m Fefé.” Dolce & Gabbana’s ad for Fefé, its new “alcohol-free fragrance” specifically for dogs, is a feast for the eyes. The perfume contains “the cocooning and warm notes of ylang, the clean and enveloping touch of musk, and the woody, creamy undertones of sandalwood,” according to the company’s website. And it comes at a cost of 99 euros ($109). The perfume has been certified by Safe Pet Cosmetics, an independent veterinary organization in Italy that validates the safety of products for animals, Dolce & Gabbana said. But is it a good idea to spritz your furry companion? “This is entirely for the owner’s benefit, not for the dogs,” said Daniel Mills, a professor of veterinary behavioral medicine at the University of Lincoln in England. “Dogs have a fantastic sense of smell, and changing their odor can cause significant issues.”