Copenhagen Tries Rewards for Good Tourist Behavior

Original Article:

Source: Link

A new fee for Venice day trippers. A looming ban on vacation rentals in Barcelona. Restrictions on the sale of alcohol in Majorca. At a time when overwhelmed European destinations are slapping tourists with restrictions and fees, Copenhagen is trying a different approach: rewarding visitors who act responsibly. Beginning July 15, tourists who demonstrate climate-friendly travel behavior by participating in the city’s green initiatives — including cycling, train travel and clean-up efforts — will be granted access to museum tours, kayak rentals, free meals and more. “We must turn tourism from being an environmental burden into a force for positive change,” said Mikkel Aarø-Hansen, the chief executive of Wonderful Copenhagen, the tourism organization for the Capital Region of Denmark. An important step in this transformation, he said, “is to change how we move around on the destination, what we consume, and how we interact with the locals.” On average, 81 percent of consumers say they want to act more sustainably, but only 22 percent have changed their behavior, according to a 2023 sustainable report by Kanter, a London-based market research group. Copenhagen’s new initiative, CopenPay, aims to bridge the gap between the desire to act sustainably and actual behavior by making climate-friendly action a currency for cultural experiences.