I drove Hyundai's rugged new $40,000 family SUV. It's packed with useful tech but rough around the edges

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The Hyundai Santa Fe is a three-row mid-size family SUV that's all-new 2024. I enjoyed its rugged looks, strong tech content, and functional interior. I was disappointed by its laggy power delivery, excessive road noise, and intrusive safety tech. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Hyundai's lineup of crossovers and SUVs is pretty extensive these days, running from the subcompact Venue and Kona at the bottom to the range-topping Palisade, with the top-selling Tuscon sitting squarely in the middle. But that's not all. Squeezed in between the compact Tucson and the midsize Palisade is the Santa Fe. In years past, the SUV offered consumers a stylish midsize crossover for those who wanted something bigger than the Tucson but without the Palisade's third-row (or higher price tag.) This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .