Mark Zuckerberg finally spilled the beans about his new chain necklace look

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Mark Zuckerberg revealed the reason for his new chain necklace. The Meta exec said he's designing his own piece of jewelry with a heartfelt message. The internet has been flooded with memes and compliments since Zuckerberg debuted the new look. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time. Advertisement The hype around Mark Zuckerberg's new chain lives on, and the story behind it is pretty endearing. The Meta CEO spoke with Eva Chen, head of Instagram's fashion partnerships, about new developments for its Ray-Ban smart glasses, and spilled more information on his viral accessory choices. "I'm in the process of designing a long-term chain," he said in a Tuesday Instagram post. Related stories As part of his "design process," he said he's testing out necklaces that will eventually hold an engraving of the prayer he reads to his daughters. Advertisement Zuckerberg was spotted wearing a shorter-looking chain last week, prompting memes and talk of a "glow-up." (Another popular image floating around was of the billionaire photoshopped to look like he has a beard, but the chain is definitely real.) This new venture into fashion has drawn comparisons to current "mob chic" trends and rapper swag. But, Zuckerberg said the necklace boils down to a sentimental gesture to his children. Either way, the move has certainly earned the Meta chief some internet cool points — although perhaps not from Instagram's Chen, who suggested the chain he was wearing in Tuesday's video should be a bit shorter.