CBS Signs 5-Year Deal for Golden Globes

2024-03-25 18:26:05+00:00 - Scroll down for original article

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The Golden Globe Awards once again have a long-term broadcast home. CBS announced on Monday that it had signed a five-year deal to broadcast the Globes, providing a much-needed shot in the arm for a program that was on life support not long ago. The agreement also gives a broader lift to award show telecasts more generally, which had become endangered a few years ago by rapidly changing viewership habits that led to collapsing ratings. Viewership for nearly all the shows has been growing over the past two years. “CBS’s collaboration with the Globes for this year’s broadcast was a big win for both of us and established strong momentum for awards shows in 2024,” George Cheeks, the president of CBS, said in a statement. Financial terms were not disclosed. NBC, the longtime broadcaster of the Globes, gave up the event after several ethics and diversity scandals imperiled the award show. In 2021, The Los Angeles Times reported that the organization that administers the Globes had no Black members, setting off a significant backlash in Hollywood.