We’re in the Era of the ‘Top Gun’ C.E.O.

2023-07-30 - Scroll down for original article

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“Your company is about to go on a rescue,” declared Christian Boucousis, who goes by the name Boo at work. “One of your company members went out to do reconnaissance and was shot down. Now you’re going to rescue your teammate and bring them home.” Mr. Boucousis, a former fighter pilot, is chief executive of an organization called Afterburner, which promises to teach “the same precision and accuracy as elite military aviators” to corporate clients. His firm has worked with Nike, Pepsi, Bank of America and many other brands. These businesses aren’t struggling to save teammates shot down by enemy squadrons. Their problems? Market competition, shareholder pressures, employee turnover. Some corporate executives find it thrilling, though, to spend a few hours feeling less like C-suite dwellers and more like Tom Cruise.Even for a significant cost: Afterburner’s “Top Gun Experience” training starts at $10,000 for a small team and can climb to $100,000 for a larger one. “If you lose sight of the airplane you’re fighting against, you lose the fight,” Mr. Boucousis said. “We use that as a metaphor — if you lose sight of your business objectives, you’re not going to achieve them.”