Ozempic influencers are angry after TikTok's crackdown on weight loss content

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Ozempic influencers could soon be extinct on TikTok. The video platform is cracking down on weight loss-related content in a new set of guidelines. The changes will restrict or outright ban certain types of weight loss videos. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time. Advertisement TikTok is phasing out weight loss content, and thousands of creators will have to find a new niche to post about. The new guidelines, which will go into effect on May 17, prohibit content centered on "extreme" diets, the misuse of medications for weight loss, and more. Creators who post about restrictive diets, "using medication or supplements for weight loss or muscle gain," or promoting weight loss products will find the content restricted to users 18 years and older, according to the guidelines. This also applies to content related to anabolic steroid use. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .