The Zuckerbergs were all about 'loud luxury' at the Ambani family's opulent pre-wedding festivities in India

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Mark Zuckerberg and Priscilla Chan attended the Ambani family's pre-wedding festivities. The couple broke away from their typical understated style and went all in with loud luxury. On Friday alone, Zuckerberg and Chan wore Alexander McQueen ensembles that cost $22,000. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time. Advertisement The Zuckerbergs don't typically flaunt their riches. But the couple didn't hold back while attending the Ambani family's pre-wedding celebrations. The couple were among the celebrities and wealthy elite who gathered in Gujarat, India, to celebrate the upcoming nuptials between Anant Ambani and Radhika Merchant. Anant is the son of Mukesh Ambani, one of the richest men in Asia, who Bloomberg estimated is worth $113 billion. The three-day festivities have been nothing short of lavish, with a private concert by Rihanna and a communal dinner for 51,000 people. Guests were also given a nine-page dress code for the various events, which may have prompted Zuckerberg and Chan to try a new aesthetic: loud luxury. Loud luxury describes bold symbols of wealth meant to draw attention — as opposed to the also-buzzy but more subtle trend of quiet luxury items that don't necessarily scream their worth. Advertisement The Zuckerbergs tend to use subtle symbols of wealth but paid top dollar for their bold pre-wedding ensembles Fans familiar with Zuckerberg and Chan know they have a propensity toward quiet luxury. The trend is difficult to spot, but one example is Zuckerberg's habit of wearing basic gray t-shirts that cost between $300 and $400. However, the couple's weekend in India was full of loud luxury. Zuckerberg and Chan began the celebrations on Friday by wearing two black outfits designed by Alexander McQueen, according to Vogue. Zuckerberg's black shirt and matching pants were paired with the Alexander McQueen firefly-themed jacket, which is priced at $7,000. Chan's floor-length gown features bold gold floral accents and is available for $15,000. Advertisement The couple kicked their style up a notch the next day when Zuckerberg wore a shimmering tigress-themed shirt designed by Rahul Mishra, who shared photos on his Instagram account. The organza shirt is available on Mishra's website, but customers must request the official cost — suggesting a hefty price tag. That night, both Zuckerberg and Chan wore different outfits designed by Mishra, who shared photos of the occasion on his Instagram Stories. Chan wore a two-piece outfit decorated with nature-themed adornments like two gold birds. Zuckerberg's outfit was also modeled after wildlife with flowers and other foliage designs. Screenshot of Mark Zuckerberg and Priscilla Chan on Rahul Mishra's Instagram Story. Rahul Mishra Although the couple's outfits weren't immediately visible on Mishra's website, they no doubt cost a pretty penny. On his website, Lehenga sets for women can cost as much as $18,799, while a men's sherwani set is more than $7,000. The prices of many items on Mishra's website are only available upon request. Advertisement On Sunday, Chan shared her and Zuckerberg's most recent outfits in an Instagram post. Chan wore a purple saree with small floral designs sewn into the fabric, while Zuckerberg wore a beige-colored ensemble with leaf designs. It's unclear who designed the outfits.