Threads Review: How Meta’s New App Stacks Up Against Twitter

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When we — Brian X. Chen and Mike Isaac, both longtime tech journalists — got an assignment from our editor last week to review Threads, the new social network from Meta, it was like a blast from the past. Both of us have written about social networks for over a dozen years. In the last half dozen of those years, the social media landscape has been largely static — with the exception of the rise of the short-video app TikTok — and was dominated by Meta, which owns Instagram and Facebook. The arrival of Threads, which was spun out of Instagram and is aimed as a prime place for public, real-time conversations, shakes up that scene. While the new app could end up a fad, it could also be a potent threat to Twitter, which has retained its crown as a hub of conversation for more than a decade. But how many of us will hang out on Threads? We wondered how we would take to it since one of us — Brian — is a casual Twitter user, and the other — Mike — is a longtime Twitter addict, which might affect our experience with Meta’s new app. Here’s what we found about Threads’ pros and cons and whether it might become a part of your life.