I have some suggestions for the new Starbucks CEO

2024-08-13 21:03:13+00:00 - Scroll down for original article

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Chipotle CEO Brian Niccol is replacing Laxman Narasimhan as Starbucks CEO. Starbucks has some issues, but I can help. I'm a former barista! And I have a wish list for the new CEO. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Starbucks just replaced its CEO after a rocky nine-month stint — and as a former barista, I can see why! I worked at Starbucks as a teenager way back in 1999. I agree with former longtime CEO Howard Schultz and his recent manifesto. He's right — the company has lost its way. In the last few years, I've found myself feeling baffled looking at Starbucks' menu. Strange, newfangled drinks I've never heard of. I can't even predict what they'll look like when served. I love trying new things and a fun new beverage, but I get intimidated by the menu. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .