At the Home of BTS, Turmoil Over a Rising K-Pop Star

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The video had none of the hallmarks of K-pop. No catchy tune, no snazzy outfits, no slick dance routines. Definitely no stars. It was set in an unremarkable auditorium with plain white tables and a large projector screen. But it included screenshots of chats between two power players in the industry and instantly became the talk of the K-pop world. It was the live broadcast of a two-hour emotional tell-all delivered last month by Min Hee-Jin, the producer of NewJeans, arguably today’s hottest K-pop act. She had called a news conference to dispute accusations of corporate malfeasance by her employer, Hybe, the K-pop colossus behind BTS. The unusually public and hostile feud — which has included allegations of plagiarism, chart rigging and shamanism — has led to hundreds of millions of dollars being wiped off Hybe’s market value. And it has cast a cloud over Hybe’s relationship with a rising star, NewJeans, while its biggest act, BTS, is on hiatus.