Meta might pay you if your Threads posts are good enough

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Meta is testing cash bonuses for creators who post engaging content on Threads. Threads is currently the top app in Apple's App Store, and had 130 million active users in February. Meta also plans to pay Instagram creators for videos and photos as part of a separate bonus program. Meta is testing paying out cash bonuses to creators who make engaging content for its Twitter-like app Threads, a company spokesperson confirmed to Business Insider. The company did not elaborate on where the bonus program is accessible or how long the program will run. Eligible creators can earn money from Threads content based on the "performance" of posts or the "number of posts" shared to the app, per Instagram's help desk. The site also says Threads posts with "less than 2,500 eligible views" are not eligible for payouts. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .