I shopped at Crate & Barrel for the first time and saw how the brand's quiet luxury is boosting sales

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I shopped at Crate & Barrel for the first time at the brand's new Flatiron location. The store features a Design Desk with 30 staff members offering design consultations. With elevated basics in neutral colors, the store is nailing quiet luxury. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time. Advertisement With a 23% increase in sales during the company's last fiscal year, Forbes reported, Crate & Barrel's housewares are in high demand. The rising popularity of quiet luxury — simple, classic, upscale investments that never go out of style — could be part of why shoppers are flocking to the brand's pearly white dinnerware, exclusive Le Creuset cookware, and customizable furniture. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in .