Americans’ New TV Habit: Subscribe. Watch. Cancel. Repeat.

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Early last year, Josh Meisel and his wife wanted to watch a new buzzy Peacock drama, “Poker Face,” starring Natasha Lyonne. But Mr. Meisel, a scientist who lives outside Boston, did not subscribe to Peacock. He paid for half a dozen other streaming services and was reluctant to sign up for another. So he and his wife made a pact. If they weren’t watching “Poker Face” anymore after two weeks, they would cancel Peacock. Sure enough, they lost interest and canceled. And then he realized: Why stop there? In the weeks that followed, Mr. Meisel, who is 39, cut loose Max, Apple TV+ and Hulu. He eventually resubscribed to Hulu and Apple TV+ when there were shows the couple wanted to watch — Hulu for “The Bear,” Apple TV+ for “Slow Horses” — but canceled both again after they finished watching a new season.