The 'bougie broke' guide for living the high life started out as a joke. But it's getting embraced on TikTok — and it says a lot about the world we live in.

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The Sunday Times released a comical guide on mastering the 'Bougie Broke' lifestyle. The guide has split Twitter and TikTok users, who are both deriding and championing the trend. Originating from TikTok, "bougie broke" caught on as a humorous yet critical response to the cost of living crisis. Get the inside scoop on today’s biggest stories in business, from Wall Street to Silicon Valley — delivered daily. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy A new guide on embracing a "Bougie Broke" lifestyle — a personal finance trend crafted as a humorous yet critical response to the cost of living crisis — has stirred a cocktail of amusement and ridicule online. Recently published by the UK's Sunday Times, the guide's comical tips for maintaining a luxurious lifestyle on a budget include "canceling a few osteopath appointments" and tricking hotels into doing your laundry for you despite not being a guest. And now, these tips have become a lightning rod for social media commentary. User @mel_buer tweeted on Sunday, "Losing it at the weirdo who dyes his scrambled eggs so they look more posh." The commenter were referring to the Times' mention of a man who used orange food dye to make his eggs appear as though they has been bought from an upmarket store. Another user @writerbxtch tweeted: "Tag yourself: I'm taking Xanax to suffer through flying coach," seemingly responding to the author of the guide, Sophia Money-Coutts, writing about a friend who now avoids flying business class by taking the pill before takeoff and upgrading himself to a "business class of the mind." However, not everyone is ridiculing the trend — "bougie broke" is getting a far warmer reception on TikTok. One user, Freddothecat, commented in reaction to a video about going broke for an expensive meal. "I'll wear my socks till they're thin, but I'll eat like queen. Priorities." Another user, Home Decor Decorator, commented on a video of cheap finds from Walmart and Target, "Bougie broke is my favorite kind 👌🏽👌🏽. Finding the lowest price or best deal is the best kind of high #iykyk." "Iykyk" refers to internet slang for "If You Know, You Know." The "bougie broke" trend originated from TikTok, where users bemoaned about how broke they were while pursuing a luxury lifestyle. Though much-derided on Twitter now, Emily Irwin, the managing director of advice and planning at Wells Fargo's Wealth & Investment Management, told CNBC in a report published July 8 that the "bougie broke" trend was helping to spark rare discussions about money — typically a taboo topic. The Times' guide comes as Brits face a cost of living crisis, with the UK-based Economics Observatory's Michelle Kilfoyle writing in March, "The prices of food and non-alcoholic drinks in the UK have risen at the fastest rate since 1977 in the past year." Even in the US, more than a third surveyed American adults using social media said they felt negatively about their finances after seeing others' posts on social media, according to a survey published on July 18 by financial services company Bankrate.