Jake Paul Lends His Celebrity (Some of It) to Olympic Boxing

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On one of Jake Paul’s recent Instagram stories, he voiced displeasure to his nearly 27 million followers at a decision by a set of boxing judges at the Paris Olympics. An American boxer had lost by split decision during a semifinal bout, and Paul labeled the result an “absolute robbery.” A few slides later on Instagram, he posted a video of himself holding an Olympic medal next to a stick of deodorant from his new personal-care line. The sequence perfectly encapsulated Paul’s partnership with U.S.A. Boxing: an unpaid, loosely defined agreement between an influencer who has disrupted the sport and a program seeking to regain its luster.