Is It an E-Bike, or a Motorcycle for Children?

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LeGrand Crewse, co-founder and chief executive of Super73, recently showed off the company’s latest product, a diminutive motorized bike called the K1D. Aimed at riders 4 years old and up, the vehicle lacks pedals, in the spirit of a training bicycle, and has a throttle. The company calls the K1D an “electric balance bike.” “But you can also call it a motorcycle,” Mr. Crewse said during a tour of the company’s 60,000-square-foot headquarters. In “normal mode” the K1D can go 13 miles per hour. “Then we have a race mode,” Mr. Crewse said — at 15 miles per hour. The e-bike industry is already pushing the boundaries of youth transportation, and Super73 is an early darling among customers. The company aims to sell more than 25,000 units this year, a significant portion of them for teens, Mr. Crewse said. Unlike the K1D, most Super73 e-bikes come with pedals as well as a throttle-powered electric motor. What the company is selling, Mr. Crewse said, is a lifestyle, featuring “cool” products that are not subject to heavy regulation. “Ride without restrictions,” the Super73 website declares, in bold letters. “No license, registration, or insurance required.”